ABOUT TAMARA
Where Heritage Meets Modern Luxury
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Princess Tamara Czartoryski is a businesswoman, television personality, luxury consultant, and international model who brings authentic aristocratic perspective to high-end brand partnerships, media projects, and keynote speaking engagements worldwide. As Strategic Director of Inspiration Live Music and former President of the historic Czartoryski Museum, she operates at the intersection of cultural heritage, entertainment excellence, and luxury market strategy.
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From European Aristocracy to Global Media
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Born in London to Prince Adam Karol Czartoryski y Borbón and Nora Picciotto, Tamara's lineage connects her to the Polish Czartoryski dynasty and the Spanish royal family through her grandmother, Princess María de los Dolores of Bourbon-Two Sicilies. Her father's cousin, King Juan Carlos I of Spain, grew up alongside Prince Adam Karol in Seville, creating deep bonds between Tamara and European nobility.
Rather than rest on heritage alone, Tamara chose to forge her own path. At 15, she left Sacred Heart boarding school to pursue professional show jumping — a decision that taught her discipline, resilience, and the courage to follow instinct. "Horses have an incredible healing energy," she notes. "Riding remains my escape to breathe and disconnect."
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International Modelling & Brand Representation
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Tamara's work with Elite Premier Model Management — the agency behind Naomi Campbell's career — established her as a sought-after face for luxury brands. As the ambassador for Longines Watches, Vittel Water, and Grundfos, she developed expertise in brand storytelling and authentic luxury representation. Her modeling career has taken her from London Fashion Week to Los Angeles red carpets, from Sundance Film Festival to Cannes Film Festival.
This foundation in luxury fashion and lifestyle branding continues to inform her consulting work with premium brands seeking genuine aristocratic credibility combined with contemporary market insight.​​​​​​​​​​​​​​​​​​​​​​​​
​Television, Film & Broadcasting Excellence​
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Tamara's versatility across media platforms demonstrates her range and camera-ready presence:
Reality & Competition Television: Channel 4's "The Games" (bronze medal), "Cirque de Celebrité," "Australian Princess," "American Princess"
Drama: BBC's "The Stepfather" (as Candy), "Dubplate Drama"
Sports Commentary: Sky Sports equestrian coverage including Antwerp Horse Show, bringing technical expertise with engaging delivery
Her natural ability to connect with audiences while maintaining sophisticated presence makes her ideal for luxury lifestyle programming, expert commentary, and high-end brand campaigns.
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Entertainment Industry Expertise
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After studying at Emerson College in Boston, Tamara moved to Los Angeles, signed with ICM Agency, and worked in film production at Sundance Film Festival. Managing film funds provided deep insight into entertainment business strategy — knowledge she now applies as Strategic Director of Inspiration Live Music.
Her agency has performed alongside Céline Dion, Andrea Bocelli, and Ed Sheeran, supplying musical talent for prestigious events from royal weddings to Formula 1 galas. "Music is the universal language of emotion," Tamara explains. "My role is to harness that power to create moments that resonate long after the last note fades."
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​Equestrian Excellence & Athletic Achievement
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Beyond media and entertainment, Tamara's athletic credentials add depth to her luxury lifestyle expertise:
Show Jumping: Co-founded HC Sporthorses, importing top-tier sporthorses for the American market. Their horses achieved wins at Trump Invitational, Five-Star Grand Prix events, and FEI World Cup.
Event Management: Launched HC Consultants, managing logistics and broadcasting for elite equestrian events at Madrid Horse Week, Antwerp International, Bolesworth, and Liverpool International.
Endurance Sports: Completed London Marathon, conquered Tough Mudder, remains active in international show jumping as investor and competitor.
This athletic background provides authentic credibility when representing sports, wellness, and adventure luxury brands.
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Cultural Leadership & Museum Stewardship
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As former President of the renowned Czartoryski Museum in Kraków — home to Leonardo da Vinci's "Lady with an Ermine" — Tamara connects contemporary luxury markets with Poland's rich cultural heritage. This role positions her as an authority on art, culture, and the preservation of aristocratic legacy in the modern era.
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Philanthropy & Social Impact
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Tamara's commitment to arts education and youth development spans three countries:
Inspire Awards: Founded this annual charity gala at Casino Estoril in Portugal (with Kelly Rutherford as master of ceremonies), raising funds for scholarships supporting young artistic talents from disadvantaged backgrounds.
International Reach: Active philanthropic initiatives across the United Kingdom, Poland, and Portugal focus on arts access and youth empowerment.
Philosophy: "Our children are the future, and we can only teach by example."
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Author & Thought Leadership
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Currently writing books exploring cultural intelligence, authentic luxury, and modern etiquette for global audiences. Drawing from her unique position bridging aristocratic tradition with contemporary business, Tamara offers practical wisdom for professionals navigating luxury markets and high-net-worth relationships.
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Personal Life & Multilingual Capability
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Based in Portugal with her husband Lourenço de Castro de Vasconcelos e Sá and their two children, Liam and Taya, Tamara maintains homes across Europe and travels globally for projects. Fluent in English, Spanish, Polish, and Portuguese, she brings genuine multilingual and multicultural expertise to international brand partnerships and speaking engagements.
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Why Work With Tamara
What sets Tamara apart in a crowded marketplace is the authenticity of her experience.
She doesn't play aristocrat — she is one. She doesn't study luxury — she's lived it. Yet
she brings warmth, humor, and accessibility to every interaction.
Working globally in English and French, Tamara offers:
• Genuine Heritage - Real aristocratic background, not borrowed gravitas
• Athletic Credibility - Marathon runner, Tough Mudder finisher, active equestrian
• Media Versatility - From BBC dramas to reality TV, sports commentary to red carpets
• Business Acumen - Strategic Director at a global entertainment agency, multiple successful ventures
• Global Perspective - Lived and worked in London, Los Angeles, Portugal, Spain, and Poland
• Network Access - Connections spanning European nobility, Hollywood, sports, and global luxury brands